It’s easy to feel discouraged when our work isn’t reaching the big audience we know it deserves …
… no blog comments, going days at a time with no hits to the site, sending out a newsletter to 20 people (most of which are friends, family or colleagues) – it can be a little challenging to stay enthused about delivering our work when our audience seems nonexistent.
The best piece of advice I heard on this subject was from a panelist at a blogger’s conference.
The Morning Coach said, “Even if you’ve only got 12 people, love your 12. Look at what Jesus did with his 12.“
Even if you only have a dozen customers, readers or subscribers – love your 12. Treat them like gold and give them the best you’ve got.
When you do that, it won’t take long before a small handful grows into a thriving tribe – and who knows, maybe a world-changing movement. It starts with the first few.
Love them up proper and together you’ll go far.