It’s not so much that they don’t want to let others know who they are and what they’re up to –
– it’s more that traditional marketing methods can be off-putting. Things we’d never want to put our name on, like …
- Leveraging false scarcity (“Only 20 seats left!”; “expires at midnight tonight!”)
- Pain or problem-based messaging (Top 10 Reasons Your Website Sucks)
- Making outrageous claims (Make Six Figures on Your Next Launch, Even with No List and No Budget)
- Over the top communication (red text filled with exclamation points and alternating yellow highlights designed to alarm us into action)
- Forced opt ins (aka squeeze pages, where you get nothing until you hand over your email)
- Emotionally manipulative copywriting (“Ignore this opportunity at your own peril”)
- Inundating inboxes with a bazillion emails reminding this is our “last chance”
Who wouldn’t be turned off with techniques like that?
Many entrepreneurs feel like they’ve sold their soul when they follow the traditional formulas for doing business in today’s market.
But luckily our business success isn’t hinged on engaging methods we find detestable.
In fact, I believe doing anything we aren’t proud of is a hindrance to our success.
You can succeed in business by engaging only processes and approaches you enjoy – that honor your integrity and spotlight your authenticity.
You don’t have to pretend to be someone else or force yourself to follow sleazy formulas to make a really good living.
There are people already proving that you can break the marketing rules and still create enormous success. Which means …
- you don’t have to rely on JVs to grow your brand if you don’t like JVs.
- you don’t have to email your list every day to stay relevant.
- you don’t have to develop a perfect elevator pitch, or identify your unique selling proposition, or create new giveaways, or network your life away, or anything else that doesn’t appeal to you.
You can make money by being yourself.
You can succeed with truth and transparency.
You can do business in a way you’re proud of and still be enormously successful.
So don’t write off “marketing” altogether just because you haven’t seen it done in a way you appreciate.
There are plenty of ways to be your true self in business and still be very effective at letting people know what you’re all about.
Believing in that possibility is your first step to experiencing it. 🙂