Many marketing tutorials are created by extroverts who don’t realize their methods fall flat for introverts.
Asking an introvert to work the room at a networking meeting, or to give an elevator speech to a stranger can be a special kind of hell for those of us who aren’t naturally outgoing.
And yet, entrepreneurs with introvert qualities may have strong advantages in building their success. Here’s 5 reasons why we think that’s so:
1. Introverts can be more engaging.
You might think it’s the outgoing personalities who draw people in like magnets, but many find that behavior off putting and insincere. There are people who find an introvert’s ability to establish deeper one-to-one connections extremely compelling and attractive.
2. Introverts can rule the internet.
When much of our marketing is done online, the skills of an introvert to express themselves in writing can be tremendously more powerful than an extrovert who excels at in person networking. Introverts can dominate promotional methods like article marketing, blogging, and forum posting – any of which can catapult a business owner’s success.
3. Introverts can rock social media.
Success with social media isn’t a numbers game, despite what others may say. Success in this game is about building relationships and growing trust. True connections on social media happen on a one to one basis, which introverts excel at. Whereas extroverts can be very comfortable with big spotlights and one-to-many style interactions, that’s not necessarily what nurtures relationships best. (Don’t look now, but there’s an introvert quietly winning over that extrovert’s audience one quality interaction at a time.)
4. Introverts make better experts.
Those who find comfort in solitude are more likely to be well-read in their field of expertise and also more creative. Studies conducted by psychologists Csikszentmihalyi and Feist conclude that the most creative people are introverts, likely because solitude is a crucial ingredient for creativity.
5. Introverts excel at sealing the deal.
Introverts can be better closers because they naturally focus attention on the prospective client. Extroverts sometimes place the spotlight on themselves – focusing on their methods, experience, training, program structure, etc. But introverts naturally want to establish more intimate connections, and that kind of attention is highly engaging to a client.
Susan Cain, author of Quiet: The Power of Introverts, says:
Many introverts feel there’s something wrong with them, and try to pass as extroverts. But whenever you try to pass as something you’re not, you lose a part of yourself along the way.
We know that being our true selves is the key to success. And there’s no reason to believe introverts can’t hold that key as well.
If you’ve feared that your reticence to “put yourself out there” (the same way your extrovert colleagues do) is a handicap, rethink it. Your skills as an introvert can be exceptionally more effective than your counterparts’ at gaining visibility, developing trust, growing rapport and winning clients.